Rinse-off or leave-on
Describe the application and amount used. For washes, define lather and rinse feel; for lotions and massage products, define spread, absorption and finish.
Personal care
Bath, body and hand care, from rinse-off washes to leave-on lotions.
Discuss a personal care product
Product range
Specifications, project suitability and quantities are confirmed for the proposed product.
Formats to consider
Development priorities
Describe the application and amount used. For washes, define lather and rinse feel; for lotions and massage products, define spread, absorption and finish.
Choose a single scent, several variants or a fragrance-free concept. Identify essential texture, colour and ingredient preferences, and where you can be flexible.
Specify the pack, fill size and dispenser. Sun protection, intimate-care and body-shaping products also need clearly defined claims and testing requirements.
What to define
Start with how the product will be used.
Before we start
They can be developed around a common direction. Specify what should feel consistent across the range, while treating the texture, application and evaluation of each product separately.
Include the component specifications, fill size and supplier details with your enquiry. The formula, dispensing and filling requirements need to be reviewed with those components before the pack is finalised.