Coverage & finish
Define coverage, buildability, texture and finish—not just shade. Explain how it should apply and what you like or would change in a reference.
Cosmetics
Colour is one part
of the formula.
Complexion and lip products, developed around coverage, shade, finish and application.
Discuss a cosmetics product
Product range
Products we can make.
- Primers
- BB and CC creams
- BB and CC cushions
- Foundations
- Loose and pressed powders
- Concealers
- Lipsticks
- Lip glosses
Specifications, project suitability and quantities are confirmed for the proposed product.
Formats to consider
- Cream & liquid formats
- Pressed & loose powders
- Cushions
- Lip product formats
Development priorities
Specify the shade.
Define the whole finish.
Shades & variants
List reference shades and quantities per variant. Separate essential launch shades from later additions to make development and production priorities clear.
Applicator & pack
A cushion, pump, compact or lip applicator shapes the experience. Share component specifications and fill size so formula, compatibility and filling are considered together.
What to define
Bring a useful brief.
Start with the shades you want to launch.
- Product type, coverage, texture and desired finish
- Shade references and the number of launch variants
- Ingredient preferences and intended claims
- Applicator, compact or dispenser, plus fill size
- Target market and quantity by shade or variant
Before we start
A few practical
questions.
Should I give a total quantity or a quantity for each shade?
Provide both if you have them. Quantities by shade or variant make the production discussion more useful. Minimum quantities are confirmed for the proposed product and format; do not assume the total can be divided across any number of shades.
Can I bring a reference product?
Yes. Explain what the reference is meant to show—shade, coverage, texture, finish or packaging. It is a starting point for the discussion, not a promise of an identical formula or result.