Cleansing & conditioning
Define the hair type, washing routine and desired feel. Specify rinse-off or leave-in use, with a reference and the changes you want.
Haircare
For the routine.
For the salon.
Shampoos, conditioners, treatments and styling products for everyday routines and professional use.
Discuss a haircare product
Product range
Products we can make.
- Shampoos
- Conditioners
- Hair masks
- Toners
- Serums and ampoules
- Oil treatments
- Styling products
- Professional treatments
Specifications, project suitability and quantities are confirmed for the proposed product.
Formats to consider
- Rinse-off products
- Leave-in products
- Oils & treatments
- Salon & retail packaging
Development priorities
Build around the routine.
Specify the result.
Weight, texture & finish
For oils, serums and styling products, specify the texture, amount applied and finish—from a lightweight feel to a richer treatment.
Retail & professional use
List retail and salon pack sizes, dispensers and quantities. For a range, identify the fragrance and design elements that should carry across products.
What to define
Bring a useful brief.
Define each product’s role within the range.
- Product type, target hair type and place in the routine
- Rinse-off or leave-in use, application and desired finish
- Reference product, existing formula and ingredient preferences
- Retail or professional pack sizes and dispensers
- Products or variants in the range, quantities and target market
Before we start
A few practical
questions.
Can we develop a shampoo, conditioner and treatment as a range?
Yes. Outline each product’s role, the intended customer and any fragrance or packaging elements you want to carry across the range. Include quantities by product so the development and production discussion reflects the full range.
What should I include for a salon-size version?
Specify the intended fill size, dispenser, handling needs and expected order quantity. Also explain whether the formula should be shared with a retail version or whether the professional product has a different purpose.