About

About Allure.

Founded in Malaysia in 2017, we develop and manufacture personal-care, beauty and household products for brands.

Discuss your product
Personal-care and household packaging

What we do

Product development & manufacturing.

From formulation and sampling to packaging and production, we deliver private-label ranges and custom products. Our manufacturing facilities are in Malaysia, with development expertise from our European laboratory partners.

Bring a new idea, an existing base or a formula ready for review. We establish the work, approvals and responsibilities with you.

How we work

From brief to production.

  1. Define the product

    Agree the product, target price, quantity and packaging.

  2. Develop and sample

    Create or adapt the formula for you to review.

  3. Test and approve

    Check stability, packaging compatibility and agreed quality requirements.

  4. Manufacture and deliver

    Produce, fill, pack and arrange shipment.

Working together

Project terms.

Responsibilities, costs and ownership

Allure manages development and production. Project terms cover deliverables, approvals, supplied materials, development costs, quantities and timing. Confidentiality, formula ownership and usage rights are agreed before proprietary information is shared or work begins.

Start a project

Tell us what you want to make.

A new product, an existing formula or a range to develop.

Discuss your product